[stevecalifornia]

Drop the social bit. Bold the colleagues part.

Once every two years I might book a trip with friends and it's not a big deal. Six times a year I am going to conferences with workers and it's extremely painful doing the coordination. We always end up at different hotels and flights and all that.

The only way I would remember this site is if I had to use it somewhat frequently, and the only way I'll ever use it frequently is if it helps me coordinate work travel.

The social part just sounds... 'icky'. Like you don't have a good product so you have to throw in an old buzz term.

[dougzor]

Yep - "social travel" has earned a bad reputation because previous companies haven't delivered on the promise of being able to easily book travel with friends and colleagues. We've spent the last year and a half building the tool we wish existed for our own personal and work trips - and think we're delivering the goods. Check it out and tell us what we could be doing better!