[diminoten]

> But if you are going to be 101st no-name company, my advice is to save money and go as a visitor.

Who the hell is going to say to themselves, "Oh wow yeah this is totally me, my idea and product is completely not worthy of distinction."

The problem is that everyone thinks they're the Next Big Thing, or are at least fooling themselves into thinking that. Okay, maybe not Next Big Thing, but certainly no one's going to admit to being "101st no-name company", right?

[jerguismi]

Our startup is actually quite big, but I prefer not to go to conferences presenting the company. I have done it, but feel that they are not the right place to look for customers in our business (which is online B2C, I would say). In the end, I would like to go just as visitor, have fun etc, instead of trying to promote the brand.

[dagw]

Never go to present your company or brand. Go to present some cool new technology or research (that your company has developed). If you present something that catches people imagination, they'll go out of their way to hunt you down and find out more about your company.