[pdabbadabba]

> The name is intended to evoke low heat-- blow on a coal and it glows softly red, gently warming your food.

Hmm. Then I think I would've gone with "ember." Though I still like "cinder" well enough, despite its burnt connotations (and this: http://libcinder.org).

In any event, it looks like a really interesting product -- makes me think of a sous-vide-like approach, only brought to the surface of a pan. (Which, of course, is much more challenging, since you need to do more than simply hold a vat of water at a constant temperature.)

[lifekaizen]

Naming is a balance of traits including availability, look, emotion, implication. And they change over time. Examples of names that are common now that seemed funny: Virgin, iPad, Gap. We really like cinder and the round logo built out of it, hope you will to.