[jsankey]

As another datapoint from someone in your target market: cinder evokes burnt for me. Glowing coals aren't typically "gently" warm, for that matter (if I'm thinking charcoal or wood fire, I'm thinking awesome for cooking but high heat).

It could be cultural, I'm coming from an Australian perspective.

[ericd]

I'm an American, I immediately thought "food, burnt to a cinder". Other than the minor branding foible, though, this looks great.

[supercoder]

I'm Australian and also thought of food being burnt.