[iamartnez]

This is where my curiosity lies. I wonder if the DICE founders were very sharp, knew what they were getting into, and had the leverage to set the kind of terms that would maximize their chances of success.

For example, I think they decided to keep the studio in Stockholm. That might have went a long way to keep the EA influence down and letting them focus on building blockbuster titles.

Perhaps EA is a sink or swim kind of organization (on that level)? In a harsh kind of way. In reality most franchises do eventually sink.