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by GarethX 4121 days ago
To be fair, as early as 2004 he had this to say on the name:

"Yeah, it's not an ideal name... But the brand equity is already worth significantly more than the cost of having a yucky name... (There was a period for about 6 months when "Z" was all the rage. Antz, Dogz, and Atomz come to mind)."