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by noufalibrahim
4122 days ago
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I practice calligraphy as a hobby and am quite amused by this. From a marketing perspective, "hand written" letters on high quality paper sealed with wax and delivered to a customer is probably a good way to get their attention. However, because of my background, I'm looking at it from the writers point of view. The almost elaborate ritual of writing a piece starting from selecting the paper, ruling it, selecting the ink, nibs, hand (that's what we call fonts) and then getting into a semi-trance while you write it is enormously rewarding. It's the opposite of everything tech. You have to plan out the whole piece in advance and can't just "iterate". You can't backspace an error and often have to throw away an hour of work just because you lost concentration and wrote an 'e' instead of an 'a' in the last word of the piece you're working on. It's got a lot of room for "disciplined freedom". Using a non standard letter form in a place so that the overall piece is more harmonious is very gratifying. Another interesting thing is that listening to music while writing can disturb your rhythm as your hand and pen starts to pick up the beat of the song rather than the letter forms and the piece is damanged. Several things like this come into play while doing the piece and almost therapuetic for me. I wish Bond luck with their product but it'd be a loss for people to not indulge themselves in actually writing by hand just because this (or other similar) products exist. |
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