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by ghaff
4122 days ago
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Yeah. It only really works if it's not the norm, i.e. it stands out. If every donation thank you letter over $20 starts being sent out this way, then it becomes worthless in a hurry. The other downside is that it encourages outsourcing the personal touch. If you're a charity, you should individually reach out to your large donors, not outsource that to a faux handwritten form letter. (Though as others have noted, politicians use robo-signers a lot.) |
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