[chriskelley]

I do a lot of foreign travel as well - but that is the only time I ever send snail mail! People love getting email from other countries. I always send letters and postcards to not only family/friends, but all of my best clients as well. In fact, one of my clients has all of the postcards I send them up on their office refrigerator. Talk about good for business - every time they go to get out the creamer, they are reminded of me. And though it's a little more expensive than domestic mail, an extra couple of bucks is worth the thanks I get in return.

Making people feel special is worth a couple of bucks.