1) The rewards aren't dependent on project success, or
2) The rewards are dependent on project success, but the project is being Kickstarted to fund something that is prototyped and ready to go into production, and the funding level is set appropriate to pay the production costs for the delivered rewards plus whatever premium the company expects to need to go forward.
Its only unreasonable if the project sets the rewards and funding levels at levels that are unreasonable.
When the project sets the funding target and the offered rewards, its not unreasonable to expect the project to be responsible for actually being able to meet the promised rewards if it meets the funding level it set.
No one forces you to put a project on Kickstarter, or sets the funding target or reward levels for you.
That's why many projects use a bunch of non-product rewards where the costs are unpredictable, like t-shirts, stickers, and other stuff whose costs are completely predictable and which serves a sort-of marketing function, without being dependent on the core technology.
Then every dollar from those rewards can go into development before getting to the manufacturing stage. Those lower-value rewards can easily be fulfilled, and if you realize there's some sort of fundamental problem with the project you have the possibility to shut it down and refund device payments before that pledge money is spent.
I realize that this is a very idealized approach and that in many cases the amount raised from ancillaries isn't that much, the bulk of funds come from potential buyers for the device. But perhaps that's part of the problem. I'm considering doing a crowdfund project myself later this year (for a film) and although I'm months away from making any decisions I am trying to think through contingency situations now.
> Kickstarter does not offer refunds. A Project Creator is not required to grant a Backer’s request for a refund unless the Project Creator is unable or unwilling to fulfill the reward.
> Project Creators are required to fulfill all rewards of their successful fundraising campaigns or refund any Backer whose reward they do not or cannot fulfill.
> Project Creators may cancel or refund a Backer’s pledge at any time and for any reason, and if they do so, are not required to fulfill the reward.
That "at any time" para is possibly going to cause problems to the backers.
1) The rewards aren't dependent on project success, or 2) The rewards are dependent on project success, but the project is being Kickstarted to fund something that is prototyped and ready to go into production, and the funding level is set appropriate to pay the production costs for the delivered rewards plus whatever premium the company expects to need to go forward.
Its only unreasonable if the project sets the rewards and funding levels at levels that are unreasonable.
When the project sets the funding target and the offered rewards, its not unreasonable to expect the project to be responsible for actually being able to meet the promised rewards if it meets the funding level it set.
No one forces you to put a project on Kickstarter, or sets the funding target or reward levels for you.