[michaelpinto]

But are they the best partners? For example the National Suicide Prevention Lifeline may really get phone interaction better than anyone else, but that's different than social media in terms of interaction from a users point of view.

This is really a different medium, and one that may generate false positives just for starters. So it may not be harmless because you could alienate a false positive, or abuse it to bully someone.

And I'm basing this as an interaction designer on just the few screens that I see there (so if I'm seeing that, what else is being missed?).