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by jason_tko 4125 days ago
Here's my answer to this.

Product/Market fit is good, but you need Founder/Product/Market fit. A problem that resonates with you so deeply and personally, that you will climb mountains over years to solve it.

Short term problems, doubts and anxiety quietly fade away if you're 200% focused on a long term goal, where the outcome is of intense personal importance to you.

For me, I went through years of Excel hell in Japan trying to manage our invoicing because there was no good software available. I feel VERY, VERY strongly about fixing that for Japan.

Two further pieces of advice: I highly recommend finding some advisors who have done what you're trying to do. Getting a "Yep, that's the right thing to focus on" from one or two smart people tends to make concerns fade away as well.

I also recommend getting laser focused on why people are saying yes, and why people are saying no to your solution. Once you have great answers to both of these questions, your next steps become much clearer.

1 comments

For what it is worth, I have a hard time accepting that Invoicing and Appointment Reminding aren't each about as exciting as the other, despite the many affirmations to the contrary.