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by dsirijus
4125 days ago
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This is obviously Google trying to grab a piece of advertising budgets of apps and impact of this on "discoverability* will remain to be seen as emergent property later on. Definitely not the primary driver behind this feature. However, before we start booing Google... Facebook already holds unarguably the biggest part of this already, and Google heading closer to the center of that particular arena will likely result in a net positive for publishers. My guess for would be that this will push Facebook little by little to specialize in iOS ad-mongering. |
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How so? Pay to Play (the marketing slogan for this initiative practically writes itself) seems a net negative to me. Searching for a particular game? Prepare to see nothing but Zynga, King and whatever other well capitalized companies can afford to dominate the top of the lists. Google will have even less incentive to fix natural discoverability.
Comparing Facebook's mobile ad channel (in content) to Google's mobile ad channel (in SERPs) is like more akin to comparing AdSense to AdWords. We won't see Google take a share of the pie from Facebook, we'll probably just see the pie get bigger as Google makes more ad inventory available.