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by nextmoveone
6751 days ago
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you are not considering your position. if you are number one for your keyword your click through ratio will be higher no matter what. assuming all else is equal, bids, keywords, ads. your average position will be higher or lower depending on your quality score which is determined by several opaque factors which are hard to quantify. i just dont know if adwords is the best way to test brand affinity. |
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