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i'm not sure what to make of my situation. i've been working at my small business for a full 3 years now. i think the internet can make for a really different start to companies now. i had great attention and great sales at the beginning. then a huge lull because i changed the aesthetic and didn't realize how much that would impact my sales. so i changed it back and again sales were good. the the recession hit. and sales have been terrible. i'm still getting items up for this season and will see how that goes. but the area of the market i occupied is not good for anyone right now.

so how do i assess all this? is this a keep going and wait it out thing? am i failing or is it just the market.

i am now finally hurting for cash. i kep my overhead low through all this and was strategic about material costs too. but now that isn't helping.