[rayiner]

Data caps are a form of price discrimination, and will evolve with supply and demand. It's like Apple's upcharge for each jump in flash or SSD size--it's a way to push a higher proportion of costs onto those who value the product the most. The brackets will keep going up and be priced such that lots of people will pay it.

[sparaker]

Yes very true. But i think mobile data has to be cheaper as increased data speeds are achieved and users are promoted to make more use of the excess speed on portable devices.