[djfumberger]

Why do you say ads don't work?

[gkoberger]

They clearly do work, but at a larger scale than we're currently operating at. For smaller spends ($1000 or so), they've have a really low success rate.

Developers, specifically, tend to ignore ads (either subconsciously or via AdBlock).

[MatthewMcDonald]

I would assume developers are much more likely to use ad blockers