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by chhib 4132 days ago
Swedish heavily ad-funded tabloid Aftonbladet is also experimenting with immersive stories. http://story.aftonbladet.se/spice/2 (This about the drug trade with "Spice".)

I think the news industry is basically trying everything to see how to capture the increasingly mobile user base. Hopefully this is a step away from advertisors' impression frenzy.