[victor22]

Right. As a Marketing guy myself (6 years in Procter & Gamble), I'm always baffled when people in HN don't get obvious marketing moves, but in the other hand, I'm always learning so much about tech stuff that my colleagues would never get in a decade. This community is awesome.

[rplnt]

I'm pretty sure they "get it", but agreeing with this practice is different thing. Sure, KS is as happy as everyone else, but that's not what they used to present themselves as.

[toolz]

I'm sure the guaranteed number of sales prior to investing time and money into the project doesn't hurt either.