[adw]

There is a rattling great market opportunity here. Assuming Demand Media and friends manage to complete the race to the bottom - and why not, it's happened in every market - there's going to be a prestige knowledge-brokering market springing up.

Translate "personal shopper" to the limitless library and now you're talking. Tricky to scale outside niches - so it's most likely not a scale, VC business - but there's a million very nice consultancies waiting here for Internet safari guides...