[MatthewB]

We use long codes.

There's a distinct difference between marketing/spam and customer service/support. When a customer initiates the conversation via text, it is generally seen as an assumed opt-in.

Our issue with short codes are that they are very expensive ($3000 setup fee and cost per text after that) and a 12 week approval process. That just doesn't work for our use case.

The laws definitely need to be updated though.