[MatthewB]

We loved their implementation of SMS and so did a lot of other people. We aren't saying "here's how to build a better version" as own main point but rather, if you want to add this type of service to your own business, you can easily. You can definitely use our service to clone the functionality of Magic as well.

Opportunistic? Maybe. But we love SMS and we love Magic so why not show other companies how to apply that awesomeness to their own business?

[pothibo]

The fact that you acknowledge the opportunistic part of my comment proves my point. Yes, when you love something so damn much, you don't go out there and tell people how to build the same thing in a better way, using their name.

It's hilarious that I'm being downvoted for being exactly right.

[techpeace]

You're being downvoted for comments like this: "I hope someone did the same when you guys launched and I hope it made you struggle."

The fact is that you're freaking out about something nobody else here really cares about. "Piggybacking" on the popularity of something else is a tried and true marketing technique. When McDonald's tweets something featuring a trending hashtag that's only tangentially related, they're "piggybacking" on its popularity. Magic itself is "piggybacking" on the popularity of the services it navigates for you.

More importantly, this isn't going to hurt Magic one bit. You could build a "clone" of magic yourself in less than a day: set up a stripe account, build a low-fi landing page, and own a phone. Boom. You're done. Hell, you could build a Sonar clone on Twilio without too much effort (nb: I've never used the service, but I'm referring to the basic feature set). The trick would be making the same kind of splash that Magic made, and therein lies the challenge.

In summary: calm down and you'll stop losing so many Internet points.