[gk1]

I think it's brilliant. The original discussion about Magic included comments and questions about what's _powering_ it. For example, people wondered how the texts got routed, whether it's automated or manual, how fulfillment is done, etc. Clearly there was some curiosity about what powers these types of apps, as further evidenced by this post's frontpage status.

[MatthewB]

Exactly our purpose. We want to show other businesses how to do what Magic did (at least the texting piece).

Execution is everything though.

[pothibo]

It's nothing like you describe. They go to great length to say how they love Magic to turn around and tell the world how to do build a better clone.

Did they write about the routing? No. They advertised their product piggybacking on a frontpage story.

Look, if the same thing would happen but Magic would be an established company, I'd say it's brilliant, but it's not. And it matters.

[stanmancan]

How are they teaching someone to make a BETTER clone? All they're teaching is how to communicate via text message through a web interface. The method of communication isn't what makes Magic magic.