[bitdestroyer]

It's probably not eating into your user-base too much, but there is at least one somewhat well known competitor in that space that my wife and I use called You Need a Budget. I say it's probably not eating into your user-base too much because while it's somewhat popular in personal finance circles, I've never met a person on the street that's known about it. I definitely feel like there's room to grow in that area. Anything that helps people meet their financial goals is great so good luck!

[IgorPartola]

Someone actually pointed me to You Need a Budget as I was nearly ready to launch. Their product is very similar, and I actually really like it. I was very excited to learn about it for several reasons: it proves that there is a market (their product was highly reviewed), and they are much more expensive than Family Fortune: $60 up front. One of my plans of attack is to actually email the blogs and sites that reviewed YNAB and ask them to take a look at my app. Hopefully that'll result in maybe even dozens of users!

[lazyeye]

For anyone interested, the founder of You Need A Budget gave a good talk recently on growing his company. Its on the Vimeo Microconf channel:-

Jesse Mecham - From Zero to $4M/year Without Quora, Hacker News, or Mixergy https://vimeo.com/95653848

[IgorPartola]

Thanks! Just finished it. Great insights here.