[omarchowdhury]

How would it not work if there are competitors? Why would businesses be buying ads from the same space if there is no profit? If it didn't work, then there would be no competitors, and then it would work, based on your reasoning, since there is no competition.

[damoncali]

It works with competitors, but it's really easy to find products with keywords dominated by expensive enterprise versions who overspend on AdWords, rendering it ineffective for smaller competitors. Just the way it is.

[vinod_s19]

Thanks damoncali for the reply!