[jacquesm]

That's simply a function of growth. You can not prepare for runaway growth like this, it's easier said than done and from the sidelines it looks like a piece of cake.

At this level of growth any action that you did not automate away will bite you in a terrible way. And that's what all the handbooks say right: wait with automation until you've found your product:market fit. But what if that outruns you?

[Vula_Design]

I agree, but in this context I think that it's a valid criticism as their business model is a sort of 'all things under one roof' delivery system that should be prepared to offer a simple delivery like this one ate a competetive price/timeframe. I'm definitely not saying that people starting a business, particularly one in a service capacity, shouldn't expect to have to adapt with growth. I suppose the main point I was making is that prior to launching you should ensure that you are fulfilling your core functionality to at least a market-comparable level.