[loumf]

I would consider advertising on StackOverflow instead. I sold developer products for 7 years and they were the 2nd best conversion after Google Ads, but our product was a tool where specific search terms were obviously going to convert. Even on SO, we advertised on questions related to our product -- so you might not do as well.

3rd was developer focussed online magazines. I would also try retargeting (from Google) in conjunction.

Google ads works best when you are really the answer the searcher was looking for -- if you have search terms that you think you are legitimately the top result and the competition for ads isn't insane, it's worth a try.

You can go in a little and measure the results for all of these choices.