[modeless]

Instead of trying to raise the market value of online content to match the cost of producing it — perhaps an impossible proposition — the secret is to cut costs until they match the market value.

This is the reality that Rupert Murdoch is trying his best to ignore.

[noaharc]

Interesting excerpt. But isn't Murdoch actually something of an "upstart" in media, who himself has been viewed as corrupting the journalistic standards of yesterday?

http://en.wikipedia.org/wiki/Rupert_Murdoch#Beginnings