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by Retra
4142 days ago
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>Would we be hunting for a root cause in social pressure or discrimination if we found women were a much higher chunk of the audience for Twilight and men were a higher percent of Avengers viewers? Why would you compare socio-economic inequalities to taste in media? That would be like comparing national budgets to a lemonade stand and asking why we don't put the same effort into managing a 12-year old's summer business. These issues have entirely different scopes and priorities, and your comparison is invalid based on that alone. |
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Answer: because understanding what happens in mice might give us some insight into similar mechanisms in humans, and it is easier to do many tests and experiments on mice.
Same goes for media tastes. Factors that lead to gender difference in media preferences might also lead to gender differences in employment (either by affecting what jobs women seek, or affecting how employers perceive candidates), and it might be easier to gather data on media preferences.