[maxbrown]

1. Maybe it's just quoted at a ridiculous price

2. They may just be able to say it's not available and still maintain a positive experience for 99.9% of customers.

3. It doesn't seem like they're charging such a large fee that I expect them to do something crazy for me... I expect value in some proportion to my payment. Amex concierge might get the cheesesteak for a customer who spends 6-figures with them but not 4-figures, for example.