[dude_abides]

My attempt at a tl;dr:

We cannot afford to license all content from all studios (and compete with Comcast/AT&T etc), so instead we will spend 5b trying to create our own content (and compete with HBO instead).

Oh and we will be spending half a billion on marketing.

(did I misread)

[kolev]

Time to bid a farewell and switch my mindset to Google Play, Vudu, and Amazon Instant Videos. I get less bang for my bucks with Netflix and I'm not into TV shows to justify with their "original" stuff. Why do they want to get into this game when all HBO needs is to open HBO Go to everybody for $7.99/mo?