I made the mistake of clicking one of those "13 reason ..." links the other day. Each of the thirteen reasons was split into 4 parts, so I had to navigate through 52 pages to read the entire article. I quit when I realized what they'd done (5th section).
I'm not going to waste my time ... especially when your site is ad-laden and slow. The funny part is that this is probably a consequence of Adwords not allowing asynchronous ad updates on a page. They needed me to navigate through 52 pages to increase their impression counts.
Very sad ... and now back to my regularly scheduled uBlock.