[yuvi]

There are really two separate issues with SEO:

1. The little legitimate stuff they do that would increase pagerank (better website design, alt text, metadata, etc.) is incredibly overpriced for the actual value, especially compared against SEO claims. But companies that don't shell out for a website designer that can do this in the first place deserve to be ripped off.

2. The even shadier SEOs will use botnet linkspam and the like. This is actively destroying the web and companies that do this do not deserve to exist period.