[toadstone]

Well, they aren't campaigning for peace ON Facebook, so I don't see why you think this is about equality in facebook itself. I don't see why equal in rights and opportunity is nebulous either. If you look at one of the contrasts on peace.facebook.com, Israel and Palestine, it's pretty obvious that the two populations are not equal in rights or opportunities and that this is the reason for the current strife in that region.

[unalone]

But if Facebook were to speak out actively in favor of either side, it would alienate the other side, which goes actively AGAINST Facebook's mission.