[drapper]

I remember that some time ago many people were wondering what's the point of Medium, how they're gonna monetize on it, etc. and I think the answer is perfectly clear nowadays - they want to be a youtube of written content.

Just as many people treat youtube as a get-go place for their video/music content needs (many people start to treat it as their TV, especially kids), Medium hopes people will, in time, treat Medium as the only magazine/newspaper/blog-place they need - and that should also push traditional media to utilize it (same as happens for TV channels and youtube). This is a long-term plan, but given how Internet tends to favour natural monopolies (see Google, Facebook, YouTube) it might actually work. Even if they will fail at this someone else will probably succeed.