[Rambunctious]

While it may be the case that kids these days demand and get the kind of toys they want, it is also the case (at least in certain cultures) that parents obsess a lot on what kind of toys make their kids 'smarter', 'happier', etc.

So, Lego could look at ads that target parents in some of their markets.

[facepalm]

You think? Maybe they would hire you as a marketing consultant, because they probably never got round to thinking about that kind of thing. Not sure if "marketing" is even a thing in socialist countries like Denmark.

[icebraining]

Denmark is not a socialist country, and they certainly have marketers, especially in multinational companies like Lego. In fact, their current CMO held the same position at Revlon before joining them.

[lione]

I think this is the point where someone is supposed to say whoosh. The person above was being sarcastic.

[icebraining]

I considered that option, but the comment history pushed me in the other direction. I plead Poe's law.