[pavlov]

Sure. I wasn't exactly criticising Lego, just pointing out that the appeal of the ad is inextricably linked to the ideal behind the product.

Lego is a business, of course. Those ABS plastic blocks are practically indestructible, so they're not going to grow by selling replacements for universal blocks...

[legoisbest]

It's so impressive that I can take out a 30 year old Lego brick, and it "works" exactly the same as it did 30 years ago. Sure, the white ones have faded a little, but they still function just as they should.

Not to put the knife in too hard, but megablocks and other competitors don't even function properly when they're new out of the packet.