| Why are we writing to please Google? Depending on your reach within social media networks (Twitter, Gplus, etc), it can be sufficient enough to just migrate entirely. Scoble's blog, for example is defunct now, and all his content has migrated to social media. See: http://scobleizer.com/?p=8494 It is not especially required that we write to please Google. All writing should be done without a bias towards search engine crawlers. "Write like Google won't index this" is a good rule of thumb. The goalposts are always shifting. Pretty much the only 'hack' you need in terms of web traffic is to stay ahead of the curve. IMHO, Marco should never have to worry about traffic. He might say different, but Marco Arment is pretty much synonymous with what blogging is about. It's the newcomers who all need a leg up on how to get traffic. I recommend watching Rand Fishkin's whiteboard Friday. Some real gold in there. http://moz.com/blog/category/whiteboard-friday The old way of doing SEO, of 'set and forget' obviously is dead. You really have to work hard for traffic. Listicles are only useful if you have no shame. Buzzfeed are pretty much loathed by the 'independent publisher / indyblogger' crowd, but then Buzzfeed are making truckloads of cash, so they will never care as much as we do. They have no shame. |
In fact, if Twitter or Facebook suspect I'm a professional concern rather than simply an ordinary Joe, they may expect me to pay them money to promote my content, or even to make it visible.
I already have dealt with exactly that on my 'regular Joe' FB account in the past, because I had pages for my book label attached. Thankfully they seem to have realized that there was zero traffic to them and stopped, but I still sometimes worry about how much of my stuff is actually being 'curated' out of my friends' feeds.