[unreal37]

What do you mean "turned into"? Gizmodo describes itself as a "Technology blog focused on gadgets."

[hjeldin]

Well, they have editors, writers and so on...do blogs have the same structure as news outlets?

[Sgt_Apone]

There is a lot of editorial guidance for many of the more popular blog sites including the Gawker network. Most of the popular blogs, outside of one-man operations, work in a similar manner.