[bane]

Yes.

On Windows at least there are some iTunes alternatives for loading stuff onto iDevices. You'll have to google around for them, but the couple I tried on my niece's iPhone worked fine.

I don't iDevice on my rMBP, and I think I accidentally launched iTunes once before I remembered to install VLC. Other than that, I simply pretend like it doesn't exist.

(being Android all around makes life super easy)