[pbhjpbhj]

It's like stream of consciousness, I'd call it serial association rather than parallel. "Sui generis" maybe?

I'd be highly surprised if it were a new software naming method, it's definitely not a new thing of itself.

[agumonkey]

It was probably a sequence of thoughts, but the flash gordon | alf relationship is parallel, they're unrelated above the convergence point that is shumway.

[cpeterso]

There was another open-source Flash Player clone called "Gordon" (i.e. Flash Gordon). The founder of Gordon, Tobias Schneider, joined Mozilla to work on Shumway, the successor to Gordon.