[janesvilleseo]

Probably, but at this point he is at the Kleenex, Xerox, Google stage of brand name. He would do more harm then good if he pursued it.

[chris_va]

The Google trademark lawyers would roll over in their crypt if they read your comment :).

[alexvr]

Maybe if they saw blatant, copycat visuals (ehem, Bing), but not name-wise: I've never seen someone try to start a search engine called something like "The Better Google"