[drawkbox]

Agreed, just did this as well. eHealthInsurance was awesome but I just ran through the same at HealthSherpa and it is an impressively smooth and minimal site. Such a nice change from usual health insurance sites. Granted eHealthInsurance I have used for a few years and it was easy as well. I like that more sites are making it simple and clear.

What we also need is payment through these sites because once you are signed up, paying through Aetna / Blue Cross and others is a inception like web ring from the 90s and not consumer ready, they have been company focused for too long and reliant on mail/phone. The plan I had at Aetna a year ago, had no lie, 7 clicks to get to the payment system. It was all POST ing so you could not go direct. A few pages on others took 30-45 seconds to load. I feel like all insurance companies sites feel like they can waste everyone's time because you have to do it.