[radley]

They also make Lux bulbs, which are white controllable LED bulbs for only $30.

[wlesieutre]

The white ones are also brighter. 750 lumens for white versus ~500 lumens (at 3000K color temperature) for color changing.

Roughly speaking, they're equivalent to 60W and 40W incandescents, respectively.

[silversmith]

Thank you, I had somehow missed those. That's actually a really tempting price point.