[marc]

Is the payment to get the email delivered or to get guaranteed response?

I'd prefer the latter for two reasons: 1) as a receiver I don't want to miss out on a potentially interesting email just because the sender couldn't pay (for technical or financial reasons), and 2) as a sender I'd like some sort of guarantee if I'm going to pay for something.

It's probably the more difficult approach of the two so I suggest testing both approaches and see what works best.

Congrats on getting this far already. Like you say it's not a new idea, but who cares about ideas. It's about execution anyway. Looking forward to the launch!

[ivanpashenko]

Thanks!

1) I think the fact of paying is already a good enough barrier. The price could be just a couple of dollars, which would be enough to convice sender to spend sometime on writing a personal email instead of using cold mail template.

2) Because of this barrier user will receive much less email + with much relevant content. As a result sender will have much higher chances for reply.