[kls]

Go is also a pretty good example, you have to search Golang to find results about Go on any engine other than Google's and I would assume I get results on Google, for Go, because I am profiled as a developer. I don't think a lot of thought is put into search brand-ability when it comes to some of these projects, until after the fact.

[jarek]

Programming language names seem particularly bad in that respect: python, ruby, Java, C...

[heinrich5991]

Python is very much googleable, and C isn't that bad either. Just differentiating between C, C++ and C# wasn't possible on Google until lately.