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by MalcolmDiggs
4151 days ago
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In your shoes, I think I'd start by incorporating generic adsense units in order to get a "baseline". It'd probably be easiest to start with the newer "responsive" ad units that Adsense offers, since those will fit the container you make available, and you won't have to worry about breakpoints and such. I would run those plain ads for long enough to get statistically significant data on CTR and CPC. Adsense revenue will likely vary widely for a few days and then level-out in a consistent range after a while. Once you've got that baseline, you have a metric by which you can compare other strategies and options. Then integrating something like CJ/affiliate ads becomes simpler. You just let that new strategy run for a small subset of visitors and see how the revenue compares to your "control group" (the visitors who saw adsense). Then you can be methodical and scientific in your approach, and test all options you have available to you. This is the same method by which you can test other adsense units, other styling options, etc. Split-testing software like Optimizely makes these kind of tests very easy to run and get data on. |
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