[aslewofmice]

> Aren't most advertising campaigns focused on acquisitions these days?

Nope, much of it is branding. Some are focused on clicks, some are focused on viewability... it's sort of a turning point in the industry...

> No, and they are not focused on clicks either. The majority of the adspend* cares about impressions, viewability and lift. *display adspend

Most or not, it's still a significant amount. The clients you mention may be more concerned with impressions/viewability/lift, but they're still vulnerable to be gamed the same way as someone who cares about clicks. Viewability is already being manipulated by the same bots that generate fraudulent clicks. It's a great metric in theory, but take it with a grain of salt.

If anything, these companies (Moat, IAS, Oxford...) are the ones who should be most concerned about combating bots.

[blumkvist]

> The clients you mention may be more concerned with impressions/viewability/lift, but they're still vulnerable to be gamed the same way as someone who cares about clicks.

No arguing there. I was just pointing out facts to the previous comenters.

I don't know about the turning point tho...