[kwntm]

>The only thing that matters when putting forth a Superbowl commercial is that the viewer stood around long enough to figure out who sponsored it

>The Youtube attention statistics are a nice proxy for it but it didn't take into consideration the likelihood that a potential viewer lost interest before they knew what it was 'about'

Great points, and agreed. This is what the attention plot ventures to take into account

>measure the trending of hashtags / mentions / youtube views of the commercial in the days following

This would definitely be useful to see.