[adbachman]

Perhaps, and for those who wish to produce the next Windows ME, this is good enough.

But IKEA succeeds because they meet a very broad set of needs very shallowly. The IKEA book shelf will not necessarily be one you can hand down to your children, but it's pretty guaranteed to go well with your Target couch and Walmart dresser.

I'm not interested in competing with the mass producers on their terms.